GladFox. La Cía. Group

CRUZCAMPO AN ACTION PLAN IN HORECA

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The Context

IN THE ENVIRONMENT OF CATERING, TOURISM AND HOTELS MANY BRANDS DO BUSINESS DELIVERING IMPACTING MESSAGES TO THE CUSTOMERS YET ONLY THE BEST MOVE THE HEARTS AND GET TO THE POCKET OF THE SHOPPER´S

Cruzcampo (Heineken Group) is developing loyalty programs with beer establishments to encourage sales, improve customer relations with caterers and hotels, to show to the shopper Cruzcampo is unique and of the best quality.

CHALLENGE. THE BRIEF

FOSTER LOYALTY WITH CATERERS AND BAR ESTABLISHMENTS TO BOOST THEIR BUSINESS

Without falling into “over promises”, create a unique concept, mobilize customer awareness to express the brand with force and value in the bar.

Identify 100% Cruzcampo with its best quality.

THE SOLUTION

COLD3 = BORN COLD, CONSERVED COLD, SERVED COLD.

PRACTICES

  • Graphic Design & Copy
  • PLV Design
  • Furniture Design
  • 3D Design
  • Retail Consulting
  • Project Management