GladFox. La Cía. Group

HEAVEN REAL MADRID & ADIDAS: FLAGSHIP STORE, THE POWER OF A GREAT BRAND

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The Context

AN ALLIANCE, TWO GREAT BRANDS THAT NEED TO SUPPORT EACH OTHER

The big European football teams Barça FC, Manchester United, Real Madrid, Inter de Milán, Bayern de Munich… compete in and out of the field.

In the retail world the icon symbol, unique and proactive of Real Madrid needs to engage football fans with Adidas and generate revenues.

CHALLENGE. THE BRIEF

A UNIQUE SPACE, BELONGING ONLY TO REAL MADRID

Create an entrepreneur model with drive that will help spur business both of Real Madrid and Adidas.

It is difficult to improve the most reputed world brands without a strategy. Only by letting both brands work synergically, can we boost their business together.

Another challenge: incorporate to the Spanish Selection the Audi brand into the Project. An authentic poker of aces.

THE SOLUTION

WE ARE THE CHAMPIONS

PRACTICES

  • Commercial Architecture
  • Flagship Store
  • Corner / Shop in Shop
  • Branding Retail Concepts
  • Graphic Design & Copy
  • Packaging Design by La Cía. Packaging
  • Furniture Design
  • 3D Design
  • Create a Business Model
  • Retail Consulting