GladFox. La Cía. Group

LARIOS 12 Gin Experience in travel retail and foodservice Industry

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The Context

THE WORLD TURNS FASTER EVERYDAY

In the market of global brands (Beefeater, Bombay, Larios, Gordons, Tanqueray…) everyone looks for an environment to differentiate

We must engage the shopper from “unexpected” places.

CHALLENGE. THE BRIEF

MORE THAN JUST GIN, A PLACE WHERE THE BRAND GENERATES VALUE FOR THE SHOPPER

Larios has always been firmly anchored to the retail shelves. It needs to find its own exclusive world.

Larios 12 are 12 botanicals, "does the consumer know?". The value of the product is fundamental.

We must reinforce the existing commercial channels collaborating with nightlife bars, nightclubs, hotels…

THE SOLUTION

CONNECTION TO EMOTION

PRACTICES

  • Corner / Shop in Shop
  • Graphic Design & Copy
  • Packaging Design by La Cía. Packaging
  • Furniture Design
  • 3D Design
  • Retail Consulting
  • New spaces in the modern distribution chain