GladFox. La Cía. Group

LE PETIT MARSELLAIS Retail Brand Activation

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The Context

MAKE THE SHOPPER FEEL ATTRACTED TO AND ENJOY THE VALUES OF THE BRAND TOGETHER WITH DAILY SHOPPING

Le Petit Marsellais is a Johnson & Johnson Company brand.
Synonym of quality, health, beauty and emotion.
Bestseller in the French market.

A clear concept: “Scents from Provence”.

CHALLENGE. THE BRIEF

ONLY LE PETIT MARSELLAIS CAN TRANSMIT THE ATMOSPHERE OF THE PROVENCE REGION IN ITS COMUNICATIONS IN A UNIQUE AND MEMORABLE MANNER. ITS DNA NEEDS TO BE REFLECTED IN ALL MEDIA

Perform actions at the point of sale that express the concept in clear and powerful furniture pieces.

The three drivers: final consumer, shopper, and retail are the backbone of the project.

THE SOLUTION

THE SHOPPER PERCEIVES LE PETIT MARSELLAIS IS NOT A REGULAR PRODUCT, UNDERSTANDS THE BENEFITS AND WANTS TO HAVE IT, THE SHOPPER BUYS

PRACTICES

  • Graphic Design & Copy
  • PLV Design
  • Furniture Design
  • 3D Design
  • Retail Consulting
  • Create New Spaces in the Modern Distribution Chain