GladFox. La Cía. Group

PHILIPS BRAND VISIBILITY & SALES MODEL

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The Context

THE SHOPPER SEEKS SIMPLICITY AND CONVENIENCE

El Corte Inglés, Media Mark, Carrefour… The environment is complex and a brand like Philips is the market leader in hair removal. Each store is a world in its own and to adapt is the key to success.

Production is vertical. We cannot cut off the idea from its execution; its success lies in finding solutions.

CHALLENGE. THE BRIEF

AN AGREEMENT WITH THE RETAILERS TO ENCOURAGE AND OPTIMIZE COLLABORATION

There is an underlining experience with the product. What is sold is not hair removal machines, but customized solutions.

Objetive: to transmit Philips brand.
Claim: Without hair, no excuses.
Product: In an orderly alternating manner.

We need to work with the concepts of notoriety and visibility, not just the layout of the display furniture; design a powerful graphic concept making the most of its category.

THE SOLUTION

BRAND VISIBILITY & SALES2

PRACTICES

  • Corner / Shop in Shop
  • Graphic Design & Copy
  • PLV Design
  • Furniture Design
  • 3D Design
  • Retail Consulting
  • Create New Spaces in the Modern Distribution Chain